From employees for employees
User-generated content in corporate learning
Today's employees demand engaging, interactive, and easily digestible on-demand knowledge content that they can apply directly to their jobs.
One way to provide this is through employee-generated learning content, also called user-generated content.
Read here why you should introduce user-generated content in your corporate learning.
650+ market leaders rely on user-generated content - and SlidePresenter
- Create learning videos 43x faster
- No software and hardware required
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Definition
What is user-generated content?
User-generated content describes the concept that All of a company's subject matter experts can create and share their own learning content. The production sovereignty, which used to lie with individual trainers or departments, is eliminated.
This not only significantly improves the exchange of information within the company, but also ensures that explicit and tacit knowledge is retained within the company in the long term. A frequently mentioned synonym of user-generated content in the corporate context is employee-driven learning.
Numerous applications
What is user-generated content suitable for?
User-generated content is always useful when it involves company-specific knowledge and special topics. In other words, learning content that cannot simply be purchased on the major e-learning platforms or found via a Google search.
In these cases, user-generated content unfolds its full potential: knowledge that is otherwise only available in the heads of individual employees is now available to all colleagues thanks to short explanatory videos. The use cases for employee-driven learning are as diverse as the companies themselves.
- Software instructions
- Onboarding and offboarding of employees
- Sales and product training
- Customer support
- Market and competitive knowledge
- Team and department introductions
- Process instructions
- Feedback
- Vacation handovers
What happens if no one participates?
The biggest myths around user-generated content debunked
There's no getting around user-generated content in corporate learning! However, many companies hesitate to actively involve their employees in knowledge transfer.
From unmotivated employees to uncontrolled content proliferation, the concerns are many but unfounded. Learn why they're mostly myths in our webinar.
Advantages of user-generated content for companies
Benefit from the knowledge of your experts
L&D departments reach their limits in view of the mass of training that has to be provided. Both in terms of resources, but also in terms of the necessary expertise. User-generated content is therefore a powerful tool for corporate learning and development:
- Promote self-directed, digital learning in the corporate culture by actively involving employees.
- Independence in the event of employee fluctuation, as knowledge is retained within the company
- Creation of an individual and needs-based learning offer for all employees
- Effective and efficient use of resources for knowledge transfer - more knowledge content can be produced with less budget
- Strengthening employee loyalty to the company by transferring responsibility for knowledge transfer
- Creation of a diverse, effective learning experience consisting of training & education and user-generated video content.
Authoring Tool & Video Platform
User-generated content with SlidePresenter
The success of user-generated content in corporate learning depends largely on how easy it is to create and share knowledge content. That's why we at SlidePresenter attach great importance to easy handling and intuitive user guidance. So that your experts can easily share their knowledge.
Simply hold on to knowledge
Create learning video in 5 clicks
Creating user-generated video content with SlidePresenter is so intuitive that everyone in your organization can capture their knowledge. Since they are guided step-by-step through the creation process, they don't need any previous experience in video production. 5 clicks is all it takes!
Integrated video editor
Easily edit tutorial video
Cut out slips of the tongue, add music, and add subtitles - that's also easy with SlidePresenter. Unlike other video programs, your employees can start editing their learning video right away. Without the need for lengthy training sessions!
Maximum compatibility
Share learning video everywhere
In order for user-generated content to develop its full potential, the learning videos produced must be able to be shared quickly and easily with colleagues. The possibilities for this are almost unlimited with SlidePresenter and range from SCORM, xAPI, HTML to link and email.
On-demand user-generated content
Provide knowledge on video platform
Make the collective knowledge of your subject matter experts discoverable on a central video platform. All employees can share their learning videos there and search for knowledge content from colleagues. The video platform is particularly suitable for companies that want to build their own learning ecosystem with user-generated content.
Knowledge transfer from employees for employees
User-generated content
User-generated content or employee-driven learning is when companies enable their experts to record and share their knowledge. The advantages of this digital knowledge transfer from employees for employees are so great that companies cannot ignore this topic.
How you can successfully use user-generated content in your corporate learning as well as numerous best practices of our customers can be found here.
Blog
SlidePresenter vs. Web-Based Trainings: Which is better suited for user-generated content?
Our promise
We make you successful
With more than ten years of experience, we are the experts for the introduction of user-generated content in corporate learning. Our goal is long-term partnerships. That's why our consultants accompany you throughout the entire implementation process - and beyond.
- Measurable project goals
- Individual onboarding journey
- Interdisciplinary team of consultants
- Takeover of onboardings & support
- Regular strategic recaps
We show you how easy it is
Arrange short demo
Do you have questions or would you like to experience for yourself how quick and easy it is to create and share learning videos? Then make a quick appointment with us.
